淘宝/天猫获得淘宝商品详情 API 返回值说明-CRMEB社区

以下是关于淘宝商品详情API数据解析接口的深度解析，涵盖接口调用流程、核心数据字段、常见问题及优化策略，适用于开发者快速集成淘宝商品数据：

一、接口基本信息

1. 接口权限

所需权限：taobao.item.get（单品详情）或独立资源池（批量查询）

申请条件：

企业开发者账号（个人账号权限受限）

通过淘宝开放平台审核（提交应用场景说明）

二、接口调用流程

1. 请求参数

请求参数：num_iid=652874751412&is_promotion=1
参数说明：num_iid:淘宝商品ID
is_promotion:是否获取取促销价

2. 核心参数说明

参数	作用
fields	指定返回字段（控制数据粒度，避免冗余传输）
num_iid	商品唯一ID（可通过商品URL提取，如https://item.taobao.com/item.htm?id=633123456789中的id参数）
method	API方法名（单品详情用taobao.item.get，批量用taobao.items.list.get）

三、返回数据结构深度解析

1. 基础字段

{
  "item": {
    "num_iid": "633123456789",         // 商品ID
    "title": "2023新款夏季男士短袖T恤", // 商品标题
    "price": "89.00",                  // 划线价（可能虚高）
    "final_price": "59.00",            // 实际成交价（需关注此字段）
    "desc": "<html>商品详情描述...</html>", // 详情页HTML（含图文）
    "item_imgs": [                     // 商品主图
      {"url": "https://img.alicdn.com/imgextra/i1/123/O1CN01abcd...jpg"},
      ...
    ],
    "props": [                         // 商品属性（关键数据源）
      {"name": "品牌", "value": "XX品牌"},
      {"name": "材质", "value": "纯棉"}
    ]
  }
}

2. SKU（库存量单位）解析

"skus": {
  "sku": [
    {
      "sku_id": "123456789",          // SKU唯一ID
      "properties": "1627207:28332;", // 属性组合ID（需映射到属性表）
      "quantity": 100,                // 库存数量
      "price": "59.00",               // SKU价格
      "specs": [                      // 规格可视化描述
        {"name": "颜色", "value": "白色"},
        {"name": "尺码", "value": "L"}
      ]
    }
  ]
}

映射逻辑：

properties字段中的1627207:28332需通过属性API（taobao.itemprops.get）转换为“颜色:白色”
示例代码：

{
    "item": {
      "num_iid": "520813250866",
      "title": "三刃木折叠刀过安检创意迷你钥匙扣钥匙刀军刀随身多功能小刀包邮",
      "desc_short": "",
      "price": 25.8,
      "total_price": 0,
      "suggestive_price": 0,
      "orginal_price": "25.80",
      "nick": "欢乐购客栈",
      "num": "832",
      "min_num": 0,
      "detail_url": "http://item.taobao.com/item.htm?id=520813250866",
      "pic_url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg",
      "brand": "三刃木",
      "brandId": "4036703",
      "rootCatId": "50013886",
      "cid": "50014822",
      "favcount": "4824",
      "fanscount": "1469",
      "crumbs": [],
      "created_time": "",
      "modified_time": "",
      "delist_time": "",
      "desc": "<p style=\"text-align:center;\"><span style=\"color:#ff0000;\"><span style=\"font-size:24.0px;\"><strong>小店所有产品都支持刻字，如需刻字，拍之前联系客服即可。</strong></span></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>炎炎夏日来临，一把随身携带便携式的折叠小刀，<span style=\"color:#ff0000;\">带开瓶器功能</span>，喝酒不用愁。（钥匙刀不带开瓶器功能）</strong></span></p> <p style=\"text-align:center;\"><strong style=\"color:#000000;line-height:1.5;\"><span style=\"font-size:18.0px;\"><span style=\"line-height:18.0px;\">可以当吊牌项链装饰，也可当钥匙扣挂饰， 水果刀 开瓶器 户外防身.</span></span></strong></p> <p style=\"text-align:center;\"><strong style=\"line-height:1.5;\"><span style=\"font-size:24.0px;\">部分客户跟我们反映链子质量还不够好，因此小店已重新订购一批质量更好的链子赠送，<span style=\"color:#ff0000;\">加量不加价</span>，只为让你买的更舒心，戴的更放心。</span></strong></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong>购买就送<span style=\"color:#ff0000;\">工具刀卡和链子</span>一条</strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2Sci2jXXXXXXFXpXXXXXXXXXX_!!2596264565.png\" size=\"611x442\"> </strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>璀璨钻石套餐包含【SK016D钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x600\" /></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>超凡大师套餐包括【304不锈钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><a href=\"//item.taobao.com/item.htm?id=520798805877\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a></p> <p style=\"text-align:center;\"> </p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>最强王者套餐包括【钛钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】<a href=\"//item.taobao.com/item.htm?id=520801586805\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a> </strong></span></p> <p style=\"text-align:center;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB28Ox4b77OyuJjSsplXXXqdpXa_!!2596264565.jpg\" size=\"749x553\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2.mTddVXXXXbeXpXXXXXXXXXX_!!2596264565.jpg\" style=\"line-height:1.5;\" size=\"750x653\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21Ro.jl0lpuFjSszdXXcdxFXa_!!2596264565.jpg\" size=\"750x653\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2q9CelVXXXXcUXXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x340\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21EX9lVXXXXaXXpXXXXXXXXXX_!!2596264565.jpg\" size=\"750x416\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2udCylVXXXXXgXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2EARxjB8lpuFjSspaXXXJKpXa_!!2596264565.jpg\" size=\"750x515\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2ssuwlVXXXXafXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2nAHqgyC9MuFjSZFoXXbUzFXa_!!2596264565.jpg\" size=\"750x606\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2ahCelVXXXXc_XXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2w1JnjwRkpuFjy1zeXXc.6FXa_!!2596264565.jpg\" size=\"750x469\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2C902lVXXXXbnXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2sGR3lVXXXXblXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2ZBGxlVXXXXXMXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2MjWklVXXXXcaXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2UgV3lVXXXXbdXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2ip5XlVXXXXX2XpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2sMTBdVXXXXXlXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2d3HfdVXXXXahXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2AVbBdVXXXXXkXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2nf_wdVXXXXaMXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2dLYddVXXXXbtXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2H1_adVXXXXbWXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2eBzsdVXXXXbuXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2dOTndVXXXXcCXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB2fK2tdVXXXXbkXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i2/2596264565/TB29zjedVXXXXaFXpXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2i7rmdVXXXXcTXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"line-height:1.5;\" /></p>",
      "item_imgs": [
        {
          "url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg"
        },
        {
          "url": "//img.alicdn.com/imgextra/i2/2596264565/TB2onxRlVXXXXcDXpXXXXXXXXXX_!!2596264565.jpg"
        },
        {
          "url": "//img.alicdn.com/imgextra/i1/2596264565/TB2a.x.lVXXXXXPXpXXXXXXXXXX_!!2596264565.jpg"
        },
        {
          "url": "//img.alicdn.com/imgextra/i2/2596264565/TB2iWE6bKZkyKJjSszbXXblwFXa_!!2596264565.jpg"
        },
        {
          "url": "//img.alicdn.com/imgextra/i4/2596264565/TB2j2cTXib_F1JjSZFzXXc6KXXa_!!2596264565.jpg"
        }
      ],
      "item_weight": "0",
      "item_size": "",
      "location": "广东深圳",
      "post_fee": "",
      "express_fee": "0.00",
      "ems_fee": "",
      "shipping_to": "广东广州白云区",
      "has_discount": "false",
      "video": [],
      "is_virtual": "",
      "sample_id": "",
      "is_promotion": "false",
      "props_name": "1627207:1347647754:颜色分类:长方形带开瓶器+送工具刀卡+链子;1627207:1347647753:颜色分类:椭圆形带开瓶器+送工具刀卡+链子;1627207:1195392087:颜色分类:GJ018X钥匙刀+送工具刀卡+链子;1627207:1331112595:颜色分类:超凡大师套餐【送工具卡+链子】;1627207:1331112594:颜色分类:最强王者套餐【送工具卡+链子】;1627207:1331264247:颜色分类:璀璨钻石套餐【送工具卡+链子】",
      "prop_imgs": {
        "prop_img": [
          {
            "properties": "1627207:1347647754",
            "url": "//img.alicdn.com/imgextra/i3/2596264565/TB2.XeblVXXXXXkXpXXXXXXXXXX_!!2596264565.jpg"
          },
          {
            "properties": "1627207:1347647753",
            "url": "//img.alicdn.com/imgextra/i4/2596264565/TB2dTrjdVXXXXXBXpXXXXXXXXXX_!!2596264565.jpg"
          },
          {
            "properties": "1627207:1195392087",
            "url": "//img.alicdn.com/imgextra/i2/2596264565/TB2j22kdVXXXXXdXpXXXXXXXXXX_!!2596264565.jpg"
          },
          {
            "properties": "1627207:1331112595",
            "url": "//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg"
          },
          {
            "properties": "1627207:1331112594",
            "url": "//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg"
          },
          {
            "properties": "1627207:1331264247",
            "url": "//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg"
          }
        ]
      },
      "property_alias": "1627207:1347647754:长方形带开瓶器+送工具刀卡+链子;1627207:1347647753:椭圆形带开瓶器+送工具刀卡+链子;1627207:1195392087:GJ018X钥匙刀+送工具刀卡+链子;1627207:1331112595:超凡大师套餐【送工具卡+链子】;1627207:1331112594:最强王者套餐【送工具卡+链子】;1627207:1331264247:璀璨钻石套餐【送工具卡+链子】",
      "props": [
        {
          "name": "品牌",
          "value": "三刃木"
        },
        {
          "name": "产地",
          "value": "中国"
        },
        {
          "name": "颜色分类",
          "value": "长方形带开瓶器+送工具刀卡+链子,椭圆形带开瓶器+送工具刀卡+链子,GJ018X钥匙刀+送工具刀卡+链子,超凡大师套餐【送工具卡+链子】,最强王者套餐【送工具卡+链子】,璀璨钻石套餐【送工具卡+链子】"
        },
        {
          "name": "吊牌价",
          "value": "46"
        },
        {
          "name": "功能数量",
          "value": "5个及以下"
        },
        {
          "name": "货号",
          "value": "GJ019C"
        },
        {
          "name": "附加功能",
          "value": "开瓶器,刀,螺丝刀,钥匙圈,其他"
        }
      ],
      "total_sold": "1",
      "skus": {
        "sku": [
          {
            "price": "39",
            "orginal_price": "39.00",
            "properties": "1627207:1347647754",
            "properties_name": "1627207:1347647754:颜色分类:长方形带开瓶器+送工具刀卡+链子",
            "quantity": "104",
            "sku_id": "3166598625985"
          },
          {
            "price": "39",
            "orginal_price": "39.00",
            "properties": "1627207:1347647753",
            "properties_name": "1627207:1347647753:颜色分类:椭圆形带开瓶器+送工具刀卡+链子",
            "quantity": "370",
            "sku_id": "3166598625984"
          },
          {
            "price": "25.8",
            "orginal_price": "25.80",
            "properties": "1627207:1195392087",
            "properties_name": "1627207:1195392087:颜色分类:GJ018X钥匙刀+送工具刀卡+链子",
            "quantity": "34",
            "sku_id": "3144644292458"
          },
          {
            "price": "73.8",
            "orginal_price": "73.80",
            "properties": "1627207:1331112595",
            "properties_name": "1627207:1331112595:颜色分类:超凡大师套餐【送工具卡+链子】",
            "quantity": "157",
            "sku_id": "3161300228970"
          },
          {
            "price": "91.8",
            "orginal_price": "91.80",
            "properties": "1627207:1331112594",
            "properties_name": "1627207:1331112594:颜色分类:最强王者套餐【送工具卡+链子】",
            "quantity": "0",
            "sku_id": "3161300228969"
          },
          {
            "price": "63.8",
            "orginal_price": "63.80",
            "properties": "1627207:1331264247",
            "properties_name": "1627207:1331264247:颜色分类:璀璨钻石套餐【送工具卡+链子】",
            "quantity": "167",
            "sku_id": "3161107666655"
          }
        ]
      },
      "seller_id": "2596264565",
      "sales": "1",
      "shop_id": "127203758",
      "props_list": {
        "1627207:1347647754": "颜色分类:长方形带开瓶器+送工具刀卡+链子",
        "1627207:1347647753": "颜色分类:椭圆形带开瓶器+送工具刀卡+链子",
        "1627207:1195392087": "颜色分类:GJ018X钥匙刀+送工具刀卡+链子",
        "1627207:1331112595": "颜色分类:超凡大师套餐【送工具卡+链子】",
        "1627207:1331112594": "颜色分类:最强王者套餐【送工具卡+链子】",
        "1627207:1331264247": "颜色分类:璀璨钻石套餐【送工具卡+链子】"
      },
      "seller_info": {
        "title": "欢乐购客栈",
        "shop_name": "欢乐购客栈",
        "sid": "127203758",
        "zhuy": "//shop127203758.taobao.com",
        "shop_type": "C",
        "user_num_id": "2596264565",
        "nick": "欢乐购客栈",
       
      },
      "tmall": "false",
      "error": "",
      "warning": "",
      "url_log": [],
      "stuff_status": "",
      "shopinfo": {
        "shop_name": "欢乐购客栈",
        "shop_id": "127203758"
      },
      "data_from": "mtop",
      "method": "item_mtop:item_get",
      "promo_type": null,
      "props_img": {
        "1627207:1347647754": "//img.alicdn.com/imgextra/i3/2596264565/TB2.XeblVXXXXXkXpXXXXXXXXXX_!!2596264565.jpg",
        "1627207:1347647753": "//img.alicdn.com/imgextra/i4/2596264565/TB2dTrjdVXXXXXBXpXXXXXXXXXX_!!2596264565.jpg",
        "1627207:1195392087": "//img.alicdn.com/imgextra/i2/2596264565/TB2j22kdVXXXXXdXpXXXXXXXXXX_!!2596264565.jpg",
        "1627207:1331112595": "//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg",
        "1627207:1331112594": "//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg",
        "1627207:1331264247": "//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg"
      },
      "rate_grade": "",
      "shop_item": [],
      "relate_items": []
    },
    "secache": "d8bd20b8f0d9df02dd030dd374110240",
    "secache_time": 1591841298,
    "secache_date": "2020-06-11 10:08:18",
    "translate_status": "error",
    "translate_time": 0.001,
    "language": {
      "current_lang": "zh-CN",
      "source_lang": "cn"
    },
    "error": "",
    "reason": "",
    "error_code": "0000",
    "cache": 1,
    "api_info": "today:7033 max:10000",
    "execution_time": 0.211,
    "server_time": "Beijing/2020-06-11 10:12:27",
    "call_args": {
      "num_iid": "520813250866",
      "area_id": "440111"
    },
    "api_type": "taobao",
    "translate_language": "zh-CN",
    "translate_engine": "google_cn",
    "server_memory": "8.26MB",
    "request_id": "15ee1930b4e098"
  }

3. 详情页HTML处理

去广告：需过滤<script>标签和淘宝内链（如//uland.taobao.com）
图片防盗链：替换src为自建CDN代理（否则图片无法外站显示）
简化结构：用正则表达式或BeautifulSoup提取纯文本和关键图片

四、常见问题与解决方案

1. 数据字段不全

现象：desc字段为空或缺少SKU
原因：未申请高级权限或商家设置保密
解决：

申请taobao.item.detail.get（更详细接口）
使用爬虫补全数据（需配合代理IP）

2. 高频调用限制

风控规则：单个IP请求>50次/分钟可能触发封禁
解决方案：

使用分布式代理池（推荐住宅IP，如Luminati）
设置随机请求间隔（0.5~2秒）

3. 价格与库存延迟

数据更新机制：淘宝API通常有15~30分钟延迟
实时性要求高的场景：

监听商品详情页变化（WebSocket长连接）
使用淘宝联盟API（部分字段实时性更高）

五、优化策略

1. 数据存储优化

分库分表：按商品类目（如服装、3C）拆分数据库
缓存机制：Redis缓存热门商品（过期时间30分钟）

2. 错误监控

关键指标：

API成功率（≥99%）
平均响应时间（<800ms）

工具推荐：Prometheus + Grafana监控面板

六、合规与风险提示

数据使用限制：

不得存储用户隐私数据（如买家评论中的手机号）
商品数据需注明“来源：淘宝平台”

反爬规避：

禁止伪造User-Agent（需使用真实浏览器指纹）
避免规律性访问（随机化请求时间与IP）

通过以上解析，开发者可高效接入淘宝商品数据。若需特定场景的代码示例（如SKU映射表构建、详情页清洗），可进一步说明需求留言！